Any agency can perform marketing services, so why do so many choose TWG? For starters, we do it with love, care and expertise. We are passionate about driving real results for our clients and do so by putting the best, most experienced players in the right positions on the field. We take the work seriously without taking ourselves too seriously. And at the end of a challenging but rewarding week, we pull together on Zoom to share the week’s successes (and maybe a tequila shot, or two!) with our clients.
Here are a few more ways we’re different from your standard marketing agency, and a few of the ways clients have worked with us.
We believe marketing exists to support sales and we’re entirely focused on driving results. For companies looking to grow, marketing can’t merely produce leads; it needs to generate revenue. We are only successful when we can prove that our efforts are contributing to our clients’ bottom lines.
Powered by an industry-leading tech stack, we leverage an inbound methodology to create customer-centric strategies that are executed and optimized through a data-driven approach that lead to measurable results and sustainable growth.
We operate under a “Hollywood production model” - and no, that doesn’t mean rolling out the red carpet at your office, but we can do that if you want!
Just as the producer and director are on board for the entire lifespan of a project, so too are our full-time account executives and principals in the firm. But just like set designers, actors and editors work at different times on the same film, we employ specialists like creative directors, video producers, publicists and database admin specialists as needed to support the objectives of a campaign.
If you want any project to succeed, you need the right team behind it. This is no different for marketing teams. Just because someone can write a good adtech blog, doesn’t mean he or she can write for a legal services firm. Just because someone can execute highly performing Facebook or LinkedIn campaigns doesn’t mean he or she knows what it takes to grow a following in Telegram or Discord, and a traditional event planner most likely wouldn't have experience throwing successful events in the metaverse.
We’ve got a collective team of over 100 marketing professionals that have vast experience across many verticals, tactics and disciplines, giving our clients access to the enormous crowdsourcing power and collective wisdom of The Group. By combining the processes and platforms with the right people, we’re able to relentlessly push the boundaries of what’s possible for our clients.
Custom Strategies to Meet You Where You Are
We apply our proven, repeatable process to the unique strategic needs of each client. Our unique, agency/collective hybrid structure facilitates the ability to scale up and down with clients as needed, from marketing services on demand to serving as the agency of record for one discipline to staffing an entire outsourced marketing department. Here are some ways in which we’ve successfully worked with our clients:
1. Fractional/Outsourced CMO
Get the executive horsepower you need at a fraction of the cost. With TWG as your CMO-for-hire, you get the financial arbitrage of having top-level talent guide and support your organization while ensuring enough capital is left to reinvest in the marketing talent and programs necessary to get the tactical work done. Our team works on multiple accounts for companies big and small, across many industries, providing a diversity of thought and incomparable insight that a full-time, in-house CMO likely wouldn’t have.
2. Outsourced Marketing Team
All of the perks, none of the headaches. Rather than hiring an in-house marketing team which costs time, money and resources, TWG offers the whole package at a fraction of the cost. For many of our clients, we are more than a partner – we are an extension of their team so they can focus on what they do best and leave the rest to us.
3. Projects
Perhaps you’d like assistance with one specific project. A new product to take to market. A newly branded website. A Search Engine Optimization (SEO) campaign. Whatever the marketing need, our team of skilled experts can deliver on a project-by-project basis. No strings attached.
4. Agency of Record
Typically useful for clients with a head of marketing or in-house resource, we are contractually authorized to represent their company in media buys and other public relations activities. Save the headache of negotiations for ad placements and costs; we’ll do the dirty work.
5. Insourced Marketing Team
For organizations looking to grow a marketing department and aren’t sure where to start, we’ll design the plan, the tech stack, staff the team, then transition out. Like a tennis coach might have a difficult time staffing a winning football team, we can get the right players on the field to hit the ground running.
And that’s our playbook! While we’re not the first virtual agency, nor the first agency collective, we’ve combined them into our own unique blend of on-demand marketing services with “white glove” service, including strategy, project management, best-of-breed technical tools and legal protections for both clients and members of The Group.